7 Customer-Facing Technologies to Give You an Advantage

7 min read

Customers look for convenience. In today’s world, that means technology that makes their life easier. From webforms to POS systems, you need to keep the customer experience in mind in all you do.

When people aren’t happy with their experience interacting with a company, they leave. And their experience might not have anything to do with your products or services. Maybe they found it hard to navigate your website. They may have a question, but no one was around to answer it.

Customers expect you to make it easy for them to do business with you. Companies that do that reap the benefits. Customer-centric companies are 60% more profitable than those that aren’t.

Technology is crucial in converting website visitors into clients. It’s also vital for keeping customers happy and returning to buy again.

Where should you focus? Below are several ideas for all business budgets.

Cloud Forms

Are you still emailing forms in Microsoft Word to your customers? Using cloud-based forms makes the experience much better. Your customer doesn’t need to save a document and remember to email it back to their computer. Instead, they can follow a link and fill out the info online from any device.

Moving your forms to the cloud makes it easier for you as well. The form data comes in automatically. These systems also collate documents and provide analytics.

If you use Microsoft 365, you already have a cloud form tool. Look for Microsoft Forms in your available applications or visit Microsoft’s site.

Digital Signatures

Experts expect the use of eSignatures to grow by 69% by 2024. The ability to digitally sign documents means more contracts get signed. People don’t have to print, sign, or scan a form. Any of those activities could mean a bump in the road.

Printers run out of ink. People need help with a scanner they rarely use. The list goes on. Any problem can mean a customer rethinks signing a document that you need.

Using digital signatures streamlines the process. You can handle the transaction online. You also ensure you have a legally binding signature. 

Smart Chatbot

When someone makes a buying decision, they often have a question. They may go elsewhere if they don’t have a quick and easy way to get an answer.

Chatbots are intelligent these days. If you program them right, they can answer many repeat questions. They’re there 24/7 on your website, ready to help in a moment of need.

Many customers like them. About 68% of consumers are happy using helpful chatbots. They say they like that they get a fast answer from a bot. This isn’t always the case when customers send an email.

SMS Notifications

SMS notifications are another type of technology that can improve customer experience. Emails have become flooded with junk mail. When someone needs to know about a shipment or purchase, they often prefer it by text. This way, the message isn’t missed.

Think about implementing SMS notifications for important customer alerts. Make sure you have an opt-in and opt-out method. It’s also a best practice to let customers choose which alerts to receive, such as payment notifications, sales, or shipping details.

Business Mobile App

People have been in a transition from websites to apps for a while. Of course, the internet isn’t going away, but apps are gaining ground. A big reason for this is the rise of smartphone use.

Smartphone searches are overtaking web searches. And when people are on a mobile device, they prefer apps over websites. Studies show that mobile users spend 90% of their time using apps and just 10% using an internet browser.

Think about implementing a mobile app for your business. This can make it easier for customers to do business with you. It also gives you more marketing and service capabilities, such as push notifications.

You could start with a “wrapper” app if you’re on a tight budget. These solutions take your existing website and transform it into an app.

FAQ Kiosk

Having an FAQ kiosk available for retail stores can provide a positive experience. It can allow customers to get questions answered quickly. It could also help them look up sales and coupons.

Service businesses can also benefit by using this digital tool. They can use it for commonly asked questions. They can also use it to direct clients to staff offices.

VoIP Phone System

You might think of your phone system as an internal piece of IT. But it’s also one of your most customer-facing technologies. The experience people get when they call is vital to how they view your business.

VoIP phone systems give staff the flexibility to help customers anywhere. This is true even when away from their desks. They also enable things like group ring, auto-attendant, and voicemail to email. All these features make for better caller interaction with your business.

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You need the best IT support in London. Technology is complicated and expensive. It’s so hard to maintain everything and know what to do when something breaks or goes wrong. IT problems can put a damper on your day. They’re frustrating, time-consuming, and seem like a never-ending cycle of issues.

Why you should choose Penntech IT Solutions

Customer Satisfaction Levels/NPS Score

Penntech’s average NPS score over 90 days is 84. The average Net Promoter Score (NPS) for IT Managed Service Providers (MSPs) can vary. Still, an NPS of around 50 is considered excellent in this industry, with scores above 70 exceptional and rare.

No lengthy contract tie-ins and a trial period

We offer our services on a trial basis for the first three months because we’re confident in our delivery and approach.

Comprehensive 24/7 IT Support

Penntech offers a wide range of IT services, from strategic project management to 24/7 remote support, ensuring all your IT needs are always covered.

Cybersecurity Expertise

We provide advanced cybersecurity measures and expertise, including penetration testing services and Cyber Essentials, to protect clients from cyber threats.

Scalability

We offer Clients the ability to scale IT services up or down based on their needs. This flexibility is crucial for businesses that experience seasonal changes or rapid growth.

Tech Focus, not Sales Focus

Other providers often enforce their preferred IT stack, but we don’t, as IT is not a one-size-fits-all solution.

Disaster Recovery and Backup Solutions

We ensure our Clients’ business continuity through robust disaster recovery and backup solutions.

Expertise Across Industries

With experience in various verticals and industries, Penntech understands different businesses’ unique IT challenges and can provide customised solutions..

Contact us today or explore the range of support packages on offer.

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Me Mo
10 February 2023
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We cannot recommend Penntech highly enough for their continuous IT support, we have worked with them for years and there is truly nothing that they cannot solve or help with. Their vast amount of knowledge and speed in response is second to none.
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Alasdair Gray
6 February 2023
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We have been using Penntech for around 6 years now and have had a great experience. Every member of the team we interreact with is friendly and helpful and our queries are always answered quickly.
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Chris Sheasby
22 March 2021
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I've known Lewis since working with him at CIFF in 2011. More recently, he has built-up an excellent business which supports a number of my past and present clients. He also supports my business. Lewis is first rate and equally importantly, he has built a good team around him to provide quality, responsive IT support. I can't recommend Penntech highly enough.
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Rebecca Groves
20 July 2020
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Penntech have worked with us for a number of years now and have always gone above and beyond to provide an efficient professional service in every circumstance. Their friendly responsive approach is refreshing and nothing is too big or too small to assist with.
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nick groves
20 July 2020
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Lewis and his team are fantastic! Highly recommended
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Demstone Chambers
29 May 2020
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Friendly and approachable, but also excellent technically. As a barristers chambers we have industry-specific data protection requirements. Penntech showed in-depth knowledge about the interaction between these requirements and technical IT aspects.
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Marion Caillat
20 May 2020
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Penntech helped us migrate and merge our inbox's for our small restaurant and bar group. They were super efficient and got everything done within 24 hours. I highly recommend them and will be using them again.
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Jonathan Davies
18 May 2020
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Heartstyles have worked with Penntech for 3 years. The initial brief to sort out our global IT requirements. Penntech have always been refreshing clear in their comms, avoiding IT gobbledygook. No job has been too small to support and they always deliver above and beyond what was required and within budget. They clearly know what they’re doing and the level of service is always outstanding
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leigh ryan
18 May 2020
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Lewis and the team at Penntech are seen very much as an extension of our business. They are professional, technically brilliant, don't over complicate things, very friendly and the staff feel comfortable dealing with them on a daily basis. They have a good understanding of our needs and go above and beyond to ensure we can get on with our day to day business, safe in the knowledge that if anything goes wrong technically that Penntech will resolve it efficiently. Leigh Ryan, CIO, MGAM Ltd

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